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Online Storytelling – A Canadian Hero Lives On

Sharon Peters

Sharon Peters
April 2nd, 2010

As a 7-year-old, I remember being glued to the t.v. as Terry Fox set out on his Marathon of Hope. His goal: to run across Canada to raise money for cancer research. What began in relative obscurity grew exponentially as Terry made his way across eastern Canada. By the time cancer forced him to stop, he had captured the heart of a nation.

Let me introduce you to Feature Organization Two in our Online Storytelling series – The Terry Fox Foundation
They are doing fantastic work re-telling Terry Fox’s story, in ways that inspire and involve Canadians today. Take a look at their homepage, where you have immediate access to several videos.

Watch and recall the familiar images and sounds that have made Terry Fox a Canadian hero.

Online Storytelling – Who is doing it well?

Peter Reek

Peter Reek
March 31st, 2010

I want to dedicate the month of April to the topic of Online Storytelling, why it works, how to do it well and who is doing a bang up job of it. To kick things off — Some well established facts about storytelling:

• Stories communicate vision
• Stories create pause, reflection and foster empathy
• Stories provide an authentic, rubber-meets-the-road representation of the valuable work your organization is involved in
• Stories engage both head and heart and draw people into your mission, challenges, needs and successes
• Stories inspire and serve as continual reminders of the good work your organization is involved with (even to your own team members)
• Stories serve as legacies to be passed on from generation to generation and perpetuate the good work you do

In a nutshell, storytelling is (to quote Steve Denning, author of The Leader`s Guide to Storytelling) quick, powerful, free, natural, refreshing, energizing, collaborative, persuasive, holistic, entertaining, moving, memorable and authentic. Stories help us make sense of organizations and the good work they do.

Bottom line — storytelling works. Stories move people to act.

Feature Organization One – Invisible Children

Invisible Children does a phenomenal job of informing, inspiring and transforming apathy into activism.

Their story:

In the spring of 2003, three young filmmakers traveled to Africa in search of a story. What started out as a filmmaking adventure transformed into much more when these boys from Southern California discovered a tragedy that disgusted and inspired them, a tragedy where children are both the weapons and the victims.

After returning to the States, they created the documentary “Invisible Children: Rough Cut,” a film that exposes the tragic realities of northern Uganda`s night commuters and child soldiers.

The film was originally shown to friends and family, but has now been seen by millions of people. The overwhelming response has been, “How can I help?” To answer this question, the non-profit Invisible Children, Inc. was created, giving compassionate individuals an effective way to respond to the situation.

Have a look through the media section of their website. You`ll want to spend a bit of time there to watch how well they illustrate need, celebrate victories and inspire change. This months feature highlights their partnership project with Charity Water in Haiti.

Social Enterprise Focus ~ Geoff Mulgan: Post-crash, investing in a better world

Peter Reek

Peter Reek
March 22nd, 2010

Another great find on Ted. Asks some hard questions. I’m picking up what this guy is putting down… As we reboot the world’s economy, Geoff Mulgan poses a question: Instead of sending bailout money to doomed old industries, why not use stimulus funds to bootstrap some new, socially responsible companies — and make the world a little bit better?

Lessons in Social Media from Mister Splashy Pants

Peter Reek

Peter Reek
February 5th, 2010

Ted is my candy store. Have a look – bottom line, be genuine, don’t take yourselves too seriously — its ok to give up control.

Why do fundraisers leave their brains at the door when they go online?

Peter Reek

Peter Reek
February 3rd, 2010

I read the following newsletter article from NFPSynergy.net, a UK based NFP focused research consultancy,  and thought it was right on the money. In fact, a lot of what they say seems to be.  It’s no secret that the web is the starting point for all marketing and communications plans/efforts.  NFP’s that master the art of storytelling and (prospective) donor engagement online will be sure to make great strides towards achieving their mission.

I can still remember the first fundraising appeal that moved me. I can remember where I was when I opened it and I can remember what it said. It was an appeal from the Head of Emergencies in Oxfam at Christmas 1987. He described the emotional and moral challenges of going to visit emergency situations, where children died in his arms, and then returning home to face the materialist world of Christmas. When will we say ‘enough is enough’ was his call to action.

I can also remember signing up to Shelter at 5pm on a long hot July day for a face to face fundraiser who said he had signed up one person so far that day and it was his birthday. I can remember my mother (a sheep farmer) telling me how she had gone into her building society the day after an early Red Nose day and declared that she wanted to buy a goat for £50 for some pastoralists in Africa.

Read more

Jacqueline Novogratz on escaping poverty

Peter Reek

Peter Reek
February 3rd, 2010

Dignity above all else.

10 Minutes with Richard Pass – CEO, Ronald McDonald House BC

Peter Reek

Peter Reek
December 22nd, 2009

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RichardPass

1.  Why did you pursue a career in the NFP sector? Why did you say ‘yes’ to working for the organization you are currently representing?

Growing up, I was involved as a volunteer at a Not for Profit organization. I participated in helping teach children about the positive affects of physical activity and taught skills that included gymnastics, sports and swimming. This participation progressed as I got older and my volunteerism turned into part time work as an instructor. Following high school, I received a work placement and bursary to continue to work for that organization. I graduated from university and began a career in the governmental social service sector and then received a cold call from the Not for Profit suggesting a Program Director position in another province suggesting that I would be perfect for the position. I interviewed and accepted the position and for the next 20 years worked my way up that organization first on the prairies and then in British Columbia.

I was posting a position on the Charity Village website in 2006 and saw the posting for my current position and had an “Ah Ha” moment. I read the posting and just knew it was a fit for me both professionally and personally, based on the mission and values of the organization. I applied and was interviewed and also “interviewed” the new organization to ensure it was a fit for both me and for them. It was, and now I am and have been CEO for Ronald McDonald House BC since 2006.

2.  How have you become well equipped to be a leader in your organization?

The many and varied experiences that I had through my education and the years moving up the ranks in the first organization prepared me for the leadership in my current role. I have also always continued to take courses when I could and have read to keep up with new thoughts and or trends.

3.  How would you say the ‘face’ of the Non-Profit world is changing (or needs to change)?

Not for profit is about serving the mission and serving the needs of the community at large while connecting with and building new stakeholders. Its about transparency and integrity and stewardship. There are so many worthy NFP’s all searching and competing for the donated dollar, all working hard to get their story heard. I think the challenge of NFP’s is to find new ways to get to the top of mind for their stakeholder community and once they have their ear, to keep them engaged and to maximize that relationship to broaden their connectivity web.

4.  How do you stay current and ‘in the know’ when it comes to Non-Profit trends/leadership?

Staying current to me means reading and listening to others and asking for information. Being of the opinion that you are strongest when you are surrounded by strength and support, building relationships in very broad terms and communicating well within the network of NFP’s and non-NFP’s will help keep leaders up to new trend speed. Leadership must be open to and embrace change.

5.  What is your organization doing to ensure that they are forward thinking/ahead of the curve?

Organizationally, we stay very connected with the other Ronald McDonald Houses worldwide as well as Ronald McDonald House Charities Canada and Global. We proactively look for ways to improve our systems and services so that families and seriously ill children are better served each and every day. We also continue to network with other agencies to ensure good, forward-thinking communication.

6.  Name two or three Non-profits that are launching initiatives you feel are noteworthy?

New initiatives for Ronald McDonald Houses are the Family Rooms within local hospitals and the RMH Care Mobile program for rural areas. Organizations that are constantly re-evaluating themselves and their program offerings are the ones who moving forward will continue to stay relevant.

7.  Books (or other reading material) you have read/are reading that offer(ed) some lasting value?

There are so many good books that focus on a huge variety of different skill sets. “Good to Great” by Jim Collins, “Execution” Lawrence Bossidy + Ram Charan, “The Tipping Point” by Malcolm Gladwell, “Leading Change” by John Kotter, and “The 7 Habits of Effective People” by Stephen Covey are examples of what I think are excellent books.

10 Minutes with Ron Kuehl – VP, Revenue Development, Canadian Cancer Society

Peter Reek

Peter Reek
December 15th, 2009

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RonKuehlRon Kuehl brings a successful and diverse background to his role as the VP, Revenue Development at the Canadian Cancer Society. With a proven track record in securing major and corporate gifts, Ron has already identified a high level donor to assist with a cornerstone contribution for a major capital project in northern BC, and secured a partnership with a national corporation to deliver prevention and support messaging and significant financial support.

Before joining the Canadian Cancer Society, Ron worked as the senior vice-president for external relations at Trinity Western University, was the senior director of development with Canuck Place Children’s Hospice, the vice-president for advancement with Tabor College, and a marketing manager with the Canadian Broadcasting Corporation.

Ron holds a Bachelor of Arts degree in Business Administration and Economics from Tabor College, Kansas, and honorary Doctorate from Regent University and is a member of the Association of Fundraising Professionals, and has over 20 years of fundraising experience in the public and non-profit sectors.

1.  Why did you pursue a career in the NFP sector? Why did you say ‘yes’ to working for the organization you are currently representing?

Initially, I was drawn to the NFP sector because I wanted to make a difference by using my skills to advance mission rather than developing strengthened shareholder value for a corporation.  I chose to work for the Canadian Cancer Society because of the opportunity to help people and a context of a personal journey.

2.  How have you become well equipped to be a leader in your organization?

I have had some strong mentors in my life who have pushed me to develop and refine my skills while providing strong impressions and understanding of organizational culture and how it must interface with the marketplace.  I was fortunate to be able to have a strong leader mentoring me as I transitioned to the NFP as it took me some time to adjust to the culture and understanding of how the NFP must cash flow its operations.

3.  How would you say the ‘face’ of the Non-Profit world is changing (or needs to change)?

Increasingly, the NFP world must understand that mission fulfillment depends upon business success and that business success depends upon missional giving.  Everything hangs upon the mission, on what the charity does.

4.  How do you stay current and ‘in the know’ when it comes to Non-Profit trends/leadership?

I love talking to leaders who are successful and learning from them in addition to all the trade publications.  I also like focusing outside in and talking to lead donors and asking them about their perspectives of how charities should behave and how we can more effectively generate mission moments for them.

5.  What is your organization doing to ensure that they are forward thinking/ahead of the curve?

We want to cultivate a culture of innovation.  We are reinventing the way that we serve people by listening to our more than 22,000 volunteers and by improving constantly the way that we engage people.  We want to lead through our mission and the distinct ways that we serve people and to bring our supporters and those we serve directly into the grand scheme of ideating our mission.

6.  Name two or three Non-profits that are launching initiatives you feel are noteworthy?

Hard not to brag about the Canadian Cancer Society so I will resist.

7.  Books (or other reading material) you have read/are reading that offer(ed) some lasting value?

A Sense of Urgency by John Kotter and “Execution, the Discipline of Getting things Done by Larry Bossidy and Ram Charan.

8.  If you were beginning your career over again, what would you do differently?

Nothing…. I would again begin a career in the for profit and end up in the NFP.  Everything that happened to me in my career path has prepared me to serve where I am today.

10 Minutes with Bruce Robinson – Executive Director, UrbanPromise

Peter Reek

Peter Reek
December 8th, 2009

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BruceRobinson

Bruce brings an eclectic array of experience to his portfolio. He’s directed two residential recreational camps, lived and worked in China and India, taught at the post secondary level, and managed in the NFP sector, now as the Executive Director at UrbanPromise.

Passionate about many aspects of life, Bruce enjoys spending time with his fabulous wife and two incredible daughters,  being with friends, gourmet cooking, and dragonboating – of course.  Among his passions is the importance of making a difference in the lives of others.

1.  Why did you pursue a career in the NFP sector? Why did you say ‘yes’ to working for the organization you are currently representing?

As I reflect on why, a few reasons come to mind.

-  Being in the NFP sector offers lots of opportunities “to do” in a wide variety of areas. So a great sector to gain a range of experiences.

-  The NFP sector allowed me an opportunity to work with and keep connected with people at the grass roots level.

-  I could make a difference that was tangible. I could see results in a short period of time.

I was attracted to the challenges/opportunities to do what I listed above. I liked the mission and vision of UrbanPromise.  When I joined, the organization was at the start-up stage of development and I wanted to be part of making it sustainable.

2.  How have you become well equipped to be a leader in your organization?

I talk with others involved and experienced in the wider NFP sector. I seek out new ideas and methods. I have a fantastic career coach.

3.  How would you say the ‘face’ of the Non-Profit world is changing (or needs to change)?

Not sure it is a change or is something new, but people’s time continues to be a valuable resource especially with so many options available.  Commitment is also a huge challenge, especially when you don’t have fame or fortune to offer in return.

4.  How do you stay current and ‘in the know’ when it comes to Non-Profit trends/leadership?

I network/discuss with others on what they are doing / have done. I also read articles, books, and other resources, etc.

5.  What is your organization doing to ensure that they are forward thinking/ahead of the curve?

Be proactive in being aware of what’s happening in the community. Be connected with people working in other areas of the community. Listen, look, read, discuss.

6.  Name two or three Non-profits that are launching initiatives you feel are noteworthy.

I’m not here to sound self serving but UrbanPromise has started an International arm of the organization. The focus is on developing leadership of NGO’s and NFP in other countries. Currently, the focus is on Malawi, Africa.

I like organizations led by people who see a need and have a passion to do something about it. A local organization that comes to mind is called Blind Beginnings. They focus on working with families that have children born without sight.

7.  Books (or other reading material) you have read/are reading that offer(ed) some lasting value?

The first would be the “Bible” and I am serious, as it’s the written basis/source of my values, priorities and mission in life. “The 7 Habits of Highly Effective People” by Stephen Covey, “Outliers” by Malcolm Gladwell, and more recently “Built to Change” by Edward Lawler and Christopher Worley.

10 Minutes with Scott Campbell – Director of Fundraising and Communications, Bulembu

Peter Reek

Peter Reek
December 1st, 2009

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ScottCampbellWith a decade of experience working in key leadership positions with not for profits, Scott has real world experience getting an organization’s message out, and presently as the Director of Fundraising and Communications at Bulembu.

Scott is a relational, dedicated, results-producing professional with experience taking the lead to expand organizational effectiveness and capacity. If you have the pleasure to chat with Scott, you will probably find yourself quickly laughing – he’s got a sharp sense of humor.

1. Why did you pursue a career in the NFP sector? Why did you say ‘yes’ to working for the organization you are currently representing?

Life in general—I often lead with my heart and so it was an obvious choice to build my career around something that was a heart connect.  Working for a pay cheque was never going to be enough.  On top of that, I like to work.  I’m not a hobbyist.  Keep me busy, give me a challenge, show me the opportunity to make real change and I’ll give you everything I’ve got.

I am drawn to opportunities where I can see what isn’t there but could be.  I like building, and the role I’m in now didn’t exist before I came along.  The opportunity to define what communications and fundraising was within the organization was very appealing.  Plus, my Executive Director is a dynamic, visionary leader who is quite willing to resource a good idea.  He’s not afraid to experiment.  The organization itself is also doing exciting work and has the possibility of redefining more than a few out of date operating systems or organizational philosophies that many NFP’s are still using.  I like innovating.

2. How have you become well equipped to be a leader in your organization?

Trial and error.   Trying something, having it work (or not) and building from that.  I’m also a collaborator by both nature and training so I enjoy casting a vision, setting a direction and then giving everyone the freedom and resources to do what they do well.  I like working with people who are smarter than me.  They make me look good.

3. How would you say the ‘face’ of the Non-Profit world is changing (or needs to change)?

From a fundraising point of view we need to stop trying to find new ways to ask donors for money.  And we need to banish the idea that people give to need.  People give to vision.  They give to a story that connects with their experience, worldview or vision of themselves or who they want to be.  When an NFP figures out what it can give to its constituents instead of just take, I think that organization is heading in a good direction.

4. How do you stay current and ‘in the know’ when it comes to Non-Profit trends/leadership?

I am a member of the Association of Fundraising Professionals (AFP) which puts out information that is often helpful.  I look for professional development opportunities, especially ones that are not necessarily directly related to my field but have transferable applications.  But I find the most useful resource is connecting with other development professionals and chatting about what is working and what is not and emerging trends or communication opportunities.

5. What is your organization doing to ensure that they are forward thinking/ahead of the curve?

Visioning, dreaming, planning, experimenting.  I think many NFP’s get so caught up in the immediate funding needs of the organization (putting out fires), that they don’t take time to look to plan for the future, to ask themselves “what can we do to ensure the fires we are having to put out today aren’t the same fires we have to deal with a year or 3 years from now?”  I often find myself asking “what stories do we want to tell, who do we want to tell them to, and how are we going to tell them?”

6. Name two or three Non-profits that are launching initiatives you feel are noteworthy?

Locally, Union Gospel Mission is finding new ways to connect with the people who will find the work they do meaningful.  They are finding ways to dialogue with their constituents and are resourcing new communication channels.  They are trying things and learning how to move forward based on what’s working and what’s not.

Globally, Charity: Water seems to have come out of nowhere and they are really leveraging web and video, etc. to gain critical mass which is moving their messaging around the globe efficiently and with a lot of sticking power.

7.  If you were beginning your career over again, what would you do differently?

Not much.  Everything I’ve done to date has been a benefit to what I am doing today.  Even when it doesn’t seem like the job or experience directly relates.  I have learned so much about myself and how I work and where my strengths are and what I do less well.